Name of Film: 30 Days of Night
Released: 2007
Genre: Action Horror
In the trailer it shows some of the key dialogue to briefly
outline the plot and then shows horror conventions (collision cutting etc) when
the vampires initially take over the town.
A clever aspect of the trailer is the jump scare at the
beginning as it grabs the viewers attention at the start so that they take
notice of the film as trailers are often ignored when people view films in the
cinema. I also liked the use of bleached colours as it created a bigger
contrast between the snow and the blood whilst also making the trailer more
dramatic. This also emphasizes the text which although they’ve chosen a
standard font bleeds throughout the trailer. Another interesting aspect is that
the camera does not stay on the vampires for very long creating mystery and
suspense. This is due to the editing showing short “flashes” of the vampires as
the shots only last a few seconds
Unsuccessful aspects were that some of the audience may
become bored as, especially for a horror trailer, it does not show much gore
which suggests that the film is more belonging to the action genre. Another
point that did not work was that all the short shots faded to black which
became repetitive and slowed the trailer down significantly.
My Mark: 6/10
The Trailers Average Score in Class: 7/10 as although it has
several positive aspects the unsuccessful were too significant to ignore.
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